My partner and I founded Begavet in 2026 with the ambition of making recognition an active and integrated part of everyday business life by strengthening company gift cultures. At Begavet, the focus is on building stronger relational foundations within organizations by transforming employee gifts from an expected formality into a strategic tool that supports well-being, motivation, and a sense of community.

This aligns closely with my broader vision of supporting the creative industry by combining hands-on experience with expertise in business administration and psychology. At the same time, Begavet contributes to strengthening the creative sector by opening up a new sales channel for emerging and independent creators.

I operate from the belief that physical and mental performance are deeply connected to the environments we live and work in. Through this work, I’ve developed a deep understanding of how small, intentional actions can create meaningful impact over time. That’s why culture, recognition, and structure are not just organizational priorities - they are fundamental to how we develop people.